NEW DELHI: Advertisers and sponsors associated with the Fifa World Cup are making the most of the huge buildup to the tournament by pushing merchandise and marketing plans at customers, especially the youth, in key cities and soccer-crazy Goa, Kerala and Kolkata. Sports goods makers such as Adidas, Nike, Reebok and Puma are targeting teenagers with their wares and expecting up to four times more sales than in the previous edition in 2006. “All our digital campaigns are targeted at the age group...
Full Story: The Times of India
